Nothing Extra Singer Explains ‘F–k the Web’ Marketing campaign

In case you’ve been following together with Nothing Extra’s social media as of late, you’ll have seen the phrase “F–k the web” repeated on a few of their posts. Now that the band is promoting T-shirts with the slogan on them, frontman Jonny Hawkins has defined the which means behind the marketing campaign.

The rockers first shared a put up with the phrase again in mid-March, forward of the discharge of the music “Flip It Up Like,” which was their first new launch since 2018. The paintings for the only truly featured Hawkins sporting a shirt with “F–k the web” written on it, after which it was used as a hashtag in a few of their social posts. On April 19, the band made their very own model of the shirt out there for buy by means of their merchandise retailer.

“Once we say, ‘F–k the web,’ we principally imply, ‘F–k the noise.’ Once we say ‘the web,’ we’re speaking about us, we’re probably not speaking in regards to the expertise,” Hawkins advised Loudwire Nights host Toni Gonzalez in a brand new interview. “Clearly, we love and use the hell out of the web, as does everybody else in our world.”

“However loads of occasions when individuals put up one thing that these days actually is not even that controversial, it simply looks like, ‘Oh right here comes the web.’ Folks with their unsolicited bullsh-t opinions that no one requested for, simply overwhelming virtue-signaling and ethical superiority — it is all that that we have noticed in the previous couple of years that is identical to, driving us mad. I’ve felt like an animal in a cage simply pacing, desirous to get out this frustration from the whole lot I preserve observing in our tradition,” the singer continued.

Hawkins additional acknowledged the constructive facets of web, however added that it is introduced out “a number of the craziest components of humanity.”

Whereas Nothing Extra’s upcoming album does not have a title or a set launch date simply but, Hawkins described its sound a bit, calling it their “darkest” album so far as material goes.

“It simply has loads of heavier songs and extra aggressive than we have ever carried out up to now. It’s totally dense, there’s loads of layers on this album, there’s loads of actions. There are songs which are type of these epic journeys, so it is a massive album to chew on, I feel for our fanbase and people who find themselves into Nothing Extra — it is so much for them to absorb.”

The vocalist additionally added that some songs that they had labored on did not make it onto this album, which offers them a head begin on its follow-up in consequence.

Nothing Extra will hit the highway with Asking Alexandria later this month for a U.S. tour that may wrap up within the second half of June. See all the dates right here. To listen to the complete dialogue in regards to the new file, tune into Loudwire Nights tonight at 7PM ET.

Loudwire Nights with Toni Gonzalez airs nightly beginning at 7PM ET. You’ll be able to tune in anytime, from anyplace proper right here or by downloading the Loudwire app.

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