All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Olivia Rodrigo is the new face of Lancôme, the beauty giant announced Monday (Nov. 18).
“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” said Rodrigo. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”
“I am incredibly proud to welcome Olivia to the Lancôme family,” added Françoise Lehmann, Lancôme International Brand President. “We’re all captivated by her striking personality and immense talent and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Rodrigo followed up the formal announcement with a more casual reveal on Instagram. “I’m the new f—ing face of Lancôme!” she yells into a megaphone.
The 21-year-old pop star wore Lancôme’s L’Absolu Rouge Cream Lipstick in 132 Caprice De Rouge for campaign shoot along with other Lancôme products, as noted by Nylon.
Rodrigo has partnered with other brands such as Sony and Glossier. In her newly announced partnership, Rodrigo will be the face of upcoming launches and campaigns for Lancôme.
In other news, the singer/songwriter will launch the global leg of her GUTS Tour in Latin America next spring. Rodrigo is slated to perform in Brazil, Mexico, Argentina and Chile for her first time headlining stadiums.
