Olivia Rodrigo Is Lancôme’s New Global Ambassador

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Olivia Rodrigo is the new face of Lancôme, the beauty giant announced Monday (Nov. 18).

“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” said Rodrigo. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”

“I am incredibly proud to welcome Olivia to the Lancôme family,” added Françoise Lehmann, Lancôme International Brand President. “We’re all captivated by her striking personality and immense talent and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”

Rodrigo followed up the formal announcement with a more casual reveal on Instagram. “I’m the new f—ing face of Lancôme!” she yells into a megaphone.