Peacock is including a wealth of Hallmark content material for premium subscribers.
The streaming service has joined forces with Hallmark Media to stream reside and on-demand programming from Hallmark Channel, Hallmark Films & Mysteries and Hallmark Drama as a part of a first-of-its-kind linear plus SVOD deal for the community.
Going reside Wednesday, the devoted model hub will probably be prominently featured on Peacock’s residence web page as a singular vacation spot for all issues Hallmark Media.
Fairly nice, proper?
The hub will function reside simulcasts of all three channels with present season programming accessible reside and on-demand subsequent day in addition to a strong library of flicks inside the Hallmark library, together with signature vacation favorites.
“As we proceed to make Peacock a premium streaming vacation spot, Hallmark is precisely the kind of model we need to align with,” mentioned Kelly Campbell, President of Peacock, and Direct-to-Client, NBCUniversal.
“By means of this groundbreaking partnership, we’re giving Hallmark viewers a singular viewing expertise whereas persevering with to develop our viewers, boosting engagement throughout each manufacturers.”
“We’re proud to enter this partnership with Peacock and produce our extensively beloved Hallmark content material to their subscribers,” mentioned Wonya Lucas, President & CEO, Hallmark Media.
“The chance to offer our devoted fanbase entry to all three of Hallmark’s linear networks will enable our viewers to proceed to develop and join in significant methods.”
As a part of the landmark deal, Peacock subscribers will achieve entry to Hallmark’s catalog of sequence and flicks, together with reside and next-day entry to reveals like When Calls the Coronary heart, and the upcoming authentic sequence Trip and The Manner Residence.
The Hallmark-branded hub can even embody a VOD assortment containing new premiere films and dozens of Hallmark film classics, all included with a Peacock Premium subscription.
Peacock has been increasing its content material ever since its launch.
It lately grew to become the house to next-day episodes of NBC sequence, taking them away from Hulu.
Including Hallmark into the combination is a superb factor as a result of it signifies that individuals will have the ability to entry Hallmark’s roster with out a cable subscription.
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Paul Dailly is the Affiliate Editor for TV Fanatic. Observe him on Twitter.
