Pokémon GO
Pokémon GO Fest 2025: Max Finale lands on August 23rd to 24th in the hugely popular mobile AR game, featuring multiple Max Pokémon and the first ever global appearance of Eternatus.
There’s also a brand new promo code — GOFESTMAX — that you can pop into the web store which will give you a chance to catch a Gigantamax friend ahead of the event.
Pokémon Masters EX

Carmine and her trusty Sinistcha are coming to Pokémon Masters EX. From 28th July to 5th September, you’ll be able to team up with the Blueberry Academy student and encounter the Terastal phenomenon.
If you log in today, trainers, you’ll also get 3,000 gems just like that.
Pokémon Café ReMix
Okay, even if you don’t love Café ReMix, this one is pretty adorable — look at Lapras!!
Lapras is getting a five-star captain outfit, available from 23rd July 2025. Alolan Meowth, Totodile, and Mincinno are also part of the crew with some lovely new duds. Log in today and you’ll be able to recruit a summertime Jigglypuff, too.
Pokémon Sleep
Currently celebrating its second birthday, Pokémon Sleep is introducing the Legendary Dog trio of Entei, Raikou, and Suicune to the game this September.
Following that, a brand new area is available for you to take some sun-baked naps in and catch ’em all — Amber Canyon is coming to Sleep in November 2025.
Pokémon Unite
Following on from Latios’ debut, Latias will be arriving in Pokémon Unite on 8th August 2025, and it has some interesting skills that pair up nicely with its companion ‘mon. A new battle type called Electrode Volleyball is also being introduced today.
The game is currently celebrating its 4th anniversary, and we think this pair from Ruby & Sapphire make a nice little treat.
Pokémon Trading Card Game
Pokémon TCG continues stronger than ever before, and we’ve got a brand new expansion which features the return of Mega Evolutions. Some of the art looks absolutely gorgeous here. The new expansion launches on 26th September 2025.
Surprisingly, there were no new announcements for Pokémon TCG Pocket. Oh well!
Pokémon Friends
Maybe the biggest surprise of the show — which actually appeared on storefronts just before the showcase — was Pokémon Friends, a brand new free-to-play puzzler for Switch and mobile. And it’s out now.
The whole idea here is to connect things and make paths in order to gather yarn and knit Pokémon dolls. We’ve got more details below, but we can say right now that it’s pretty adorable.