Snapchat and EDC are affording festival-goers new methods to seize the magic of America’s largest dance music pageant.
A part of Snap’s just lately introduced multi-festival partnership with Reside Nation, the corporate has developed and launched a handful of augmented actuality lenses curated for EDC Las Vegas and past.
Attendees who open Snapchat on the Las Vegas Motor Speedway might be greeted with a slate of recent lenses to rework their expertise beneath the electrical sky. Convey EDC’s iconic neon owl to life with the Night time Owl lens and watch it soar throughout the sky in your cellphone in actual time. In the meantime, using the Daisy lens offers customers the power to sprout towering neon flowers from the bottom at their toes, creating new digital landmarks and distinctive alternatives for content material creation.
Snapchat’s Daisy lens permits EDC festivalgoers the chance for customized content material creation using AR know-how.
Courtesy of Snap
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Moreover, Snapchat’s AR Compass and Good friend FindAR lenses showcase long-term use circumstances for AR know-how on the pageant circuit. The AR Compass permits attendees to render an in depth 3-D picture of the pageant grounds on their telephones, enabling their capability to toggle data on totally different phases, set time scheduling, and extra.
Snapchat’s AR Compass lens permits customers to view a 3-D rendering of the pageant grounds whereas on-site.
Courtesy of Snap
Utilizing Snapchat’s exact location sharing capabilities, teams of mates can pinpoint one another’s location by means of the app utilizing the brand new Good friend FindAR lens, and Snapchat’s compass will take you on to them. With the visible information of an on-screen compass needle, a real-time measurement of the space separating you out of your buddy, and tactile reinforcement that the route you are strolling in is appropriate, it is clear the characteristic will shortly resolve a perennial frustration amongst concertgoers, reuniting with their group.
Take a look at Staff Snap’s full announcement of the EDC AR Lenses by way of their weblog.
