Update: Retailers like Target are already implementing the new increased prices. Switch OLED now retails for $399.99 (formerly $349.99), the standard model is now $339.99 (formerly $299.99), and the Switch Lite is now $229.99 (formerly $199.99).
Original story:
Nintendo announced this morning that a number of its products’ prices are changing beginning August 3. Specifically, the OLED Switch model, standard Switch model, Switch Lite, Switch accessories, certain Switch 2 accessories, some Amiibo, and Alarmo will be receiving price changes.
In its statement, which you can read in full here, Nintendo never specifically says prices will go up, but it is safe to assume that will be the case. If the prices were going down, the announcement would have been celebratory and probably appeared on the Nintendo Today app. It wouldn’t have been a no-frills post buried on its news website.
However, the statement does specify that the Switch 2 console, physical and digital Switch and Switch 2 games, and Nintendo Switch Online memberships will all remain consistent “at this time.” That’s good news given that Nintendo had already raised the prices of Switch 2 accessories before taking pre-orders in the US due to the economic environment stemming from US tariffs.
The price adjustment news comes on the heels of Nintendo sharing a separate three-month earnings report statement. In it, Nintendo reiterated that it had sold 3.5 million Switch 2 units in the four days following the launch, and has reached over 6 million units in the seven weeks after release day. Mario Kart World has already sold 5.63 million units. Though mentioned in its report as one of Switch 2’s launch games, Welcome Tour’s sales numbers were not specified.
