Sydney Sweeney left little to the imagination in her latest ad campaign with Novig, a sports trading app.
“Think you know sports? Prove it,” Sweeney, 28, said in social media footage from the campaign shared Wednesday, September 9, in which she posed nude with only a pair of oversized footballs against her breasts. “Novig is just sports, so they wanted a show … just sports.”
Sweeney also sat naked on a basketball hoop, spinning its orange ball on her finger like a seasoned pro.
“You can trade this support,” she said, adding football pads to her birthday suit, before taking to the tennis court, hockey rink, soccer field and baseball diamond to demonstrate other athletics featured on Novig.
To quote Sydney Sweeney’s Euphoria character, she’s “never, ever been happier” — and that means body-shaming comments won’t faze her. “I see it, and I just can’t allow myself to have a reaction,” Sweeney told Variety in March 2024. “I don’t know how to explain it; I’m still trying to figure it out myself. People […]
Closing out the video, Sweeney lounged in her birthday suit atop a pool table. “You can’t trade this,” she quipped. “I just look good here.”
The Euphoria alum added, “No betting on wars, death and no politics. Just you, your takes and sports.”
Sweeney is a new strategic partner and equity holder at Novig.
“The campaign was about embracing a fun idea,” she told Variety in a statement of the partnership. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
Sweeney is no stranger to showing off her physique, soon becoming a fierce body-positivity advocate.
Sydney Sweeney is setting the record straight on her famous curves. Sweeney, 28, was asked about her breasts during a Thursday, December 11, episode of Vanity Fair’s Lie Detector Test, shared via YouTube. While hooked up to the polygraph machine, Sweeney’s The Housemaid costar Amanda Seyfried said, “There’s been a question on everyone’s mind recently, […]
“When I was in high school, I used to feel uncomfortable about how big my boobs were,” the Syrn founder told Glamour UK in December 2023. “I used to say that when I turned 18, I was going to get a boob job to make them smaller. My mom told me, ‘Don’t do it. You’ll regret it in college.’ And I’m so glad I didn’t. I like them. They’re my best friends.”
Sweeney continued at the time, “Once I became more confident with myself, [it changed]. I want to show girls that it’s amazing and beautiful and empowering to have the bodies that we have. Everybody’s body is beautiful. When you are confident and you’re happy within, it really shows to other people. … Flaunt what you got. Own it. Love them.”
When Sweeney landed the role of Cassie Howard on HBO’s Euphoria, she was especially judged for her looks.
“It’s fascinating to see how I play a character that gets judged and thrown around and talked about because of her body,” Sweeney told The Times of London in May 2025. “Instead of being a lesson to the viewer, they mimic and shadow the exact same thing.” She added, “A woman’s body is beyond empowering and beautiful and sexy and all the things. And I think that one day I will be able to have control of the narrative of my body. I’ll take the power.”
