Tabitha and Chance Brown Sell Fragrance Through Disaster in the Comedy Series “At Least You Smell Good”

Oct
27,
2026

Most fragrance campaigns sell seduction. Tabitha and Chance Brown are selling the moment everything goes sideways! Their new comedy series, “At Least You Smell Good,” from Fridays with Tab & Chance, drops familiar faces into embarrassing mishaps where the one thing that survives intact is how good they smell.

Since launching a month ago, the first two episodes have passed 1 million views and 50,000 engagements across Instagram, TikTok, Facebook, Snapchat and YouTube, according to the Browns’ team.

The series is a family project from start to finish. Chance came up with the concept, he and Tabitha developed the creative, and their daughter Choyce Brown directed all four spots, with everything shot in-house by their own team. Stephen Love produced, Tiff Tyler and Carlos Coleman handled video and photo, and Chassidy Jade edited.

“People like to be entertained, but they don’t like to feel like you’re selling them something,” Tabitha said. “If you entertain them with humor and authentic content, they keep watching and they become customers, because they want to see you win.” Chance put it more simply: “Make quality products. When you do, customers come back and they tell a friend.”

The series is a bet on how scent gets discovered now: through short, funny, episodic content people choose to watch and send to friends rather than a glossy campaign.

Some of the episodes include:

• “Bedroom”: Actress Angel Laketa Moore sends her husband, Marcus Tanksley, off to get ready for a romantic night. He puts on His Business, the brand’s signature men’s fragrance, and walks back out to find her fast asleep.
• “Jogging”: Kirsty Jasper finally works up the nerve to talk to the handsome runner she passes every morning, only to find out he’s gay and not interested. She may have struck out, but she smelled great doing it, wearing Her Business, the signature women’s fragrance. The episode also features comedian Zainab Johnson, Nic Few and Tabitha.
• “Dinner”: Comedian Kevin “KevOnStage” Fredericks cooks for his wife, Melissa: a salad for her, at her request, and pasta for himself. He steps out to grab the wine and comes back to an empty plate, because Melissa ate all of his pasta. Then Chance appears, sprays Kev with His Business and delivers the line: “At least you smell good.”

Fridays by Tab & Chance launched in 2025 with two scents: Her Business and His Business. The line grew out of the couple’s podcast, Fridays with Tab and Chance, and was sold through tabandchance.com at launch. At the launch, Tabitha described her scent as “warm, brown sugar, hug.” We were at the launch in Los Angeles and can attest, that’s just how it feels, as we wear it daily!

New episodes drop every other Friday, and the finale, “Fired,” arrives November 6.