Eminem is combating off a trademark software from two Actual Housewives of Potomac stars over the identify of their podcast, as a result of he doesn’t need folks to confuse it together with his personal shiz!
Based on a brand new report from ET printed on Tuesday afternoon, the 50-year-old rapper is locked a authorized battle with RHOP personalities Gizelle Bryant (above, prime proper) and Robyn Dixon (backside proper) over the event of their Fairly Shady podcast. The 2 Bravo stars have been making an attempt to trademark that podcast identify for months now with a purpose to promote merch to their listeners and model themselves in that way of life house. However the Slim Shady rapper is trying to place the brakes on that new enterprise enterprise!!
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Per that information outlet, court docket docs point out Bryant and Dixon try to trademark the time period “Fairly Shady” so as to have the ability to “promote make-up, candles, drinkware, clothes, and extra.” The pair’s collective profile has risen fairly a bit not too long ago on RHOP, and it’s clear they’re meaning to capitalize on the brand new consideration they’re getting from actuality TV followers.
Eminem is countering with the truth that he owns the “Shady” and “Slim Shady” logos in parallel enterprise and leisure trade areas. Moreover, his authorized staff claims within the submitting, Em has been recognized by these monikers all through his lengthy and illustrious rap profession. That’s not up for debate. That’s simply reality! However will or not it’s sufficient to stop the “Fairly Shady” mark from being pushed by way of?
In his lawsuit submitting, Eminem — whose actual identify is Marshall Mathers III — is arguing his model will likely be “broken” if Bryant and Dixon’s software is permitted. He’s anxious that any new “Fairly Shady” trademark would “trigger confusion within the minds of shoppers” who’ve tracked his “Slim Shady” moniker since he first locked it up waaaaay again in 1996. Per ET, his court docket submitting claims the Michigan-born rapper has “invested a considerable period of time, effort and cash in selling” the shady model. Which, once more, yeah! We don’t doubt it!
It’ll be attention-grabbing to see if the rapper can hold the 2 actuality TV stars from going ahead with their push. Mandour & Associates, an mental property legislation agency in California which doesn’t signify both social gathering, analyzed the case after it hit the information on Tuesday. Based on that agency, with a purpose to show trademark infringement, Eminem “should present {that a} chance of client confusion exists.” Because the agency notes, which may be laborious to show since Slim Shady and Fairly Shady are in very totally different enterprise areas. Plus, the agency reveals, there are energetic logos being held for different comparable phrases together with “Tremendous Shady, Shady Child, Keep Shady, and dozens of different registrations for clothes, toys, beer and extra.”
Rattling…
Eminem has one different avenue, although. Mandour notes the rapper might base his opposition on the potential “trademark dilution” that would happen to his model if Fairly Shady is accepted by the Trademark Trial and Attraction Board. To make that declare, Mathers should show the RHOP stars’ registration would hurt “the distinctive high quality” of Slim Shady by linking the 2 in shoppers’ minds.
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Per ET, Bryant and Dixon have till March 26 to reply to Eminem’s newly-filed court docket petition. Neither the Bravolebrities nor Eminem’s staff have commented on the lawsuit but.
Appears to be like just like the Actual Slim Shady has stood up — on this occasion. However will he come out on prime when the mud settles?
What do y’all suppose, Perezcious readers??
[Image via Nicky Nelson/Derrick Salters/MEGA/WENN]