Paramount World is in early exploratory talks to promote a majority stake in BET Media.
The corporate has been fairly clear about its need to discover alternatives to lift money, together with an try to promote writer Simon & Shuster.
It’s transfer with BET Media was first reported within the Wall Road Journal. The corporate declined to remark.
The division consists of the BET linear networks, BET+ (a enterprise with Tyler Perry), BET Studios, launched a number of years in the past with companions Kenya Barris and Rashida Jones, and VHI, which was moved below the BET umbrella final 12 months.
An individual aware of the state of affairs mentioned Paramount would keep a minority stake in addition to business agreements with BET for content material throughout its platforms.
Given BET’s iconic standing inside Black tradition and the Black inventive group, it may probably see curiosity from high-net price people or minority-owned establishments.
BET was based by Robert Johnson in 1980, the primary cable channel to cater to Black audiences. It was acquired by Viacom in 2001.
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