TikTok’s Favorite Budget Mascara Is on Sale for Prime Day – Billboard

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Looking for the best budget mascara? TikTokers have been raving about a drug-store lash paint, and it’s on sale for just $3.99 during Amazon’s Prime Big Deals Day event.

October Prime Day offers Prime Members the chance to score more than 70% off select items — but the clock is ticking! The limited sale ends on Wednesday (Oct. 11).

Essence Lash Princess False Lash Effect Mascara has been the No. 1 selling mascara at Amazon for several months. Designed to give you the false lash effect without false lashes, the popular Lash Princess mascara serves up a voluminous look at a budget-friendly price, and based on thousands of positive reviews on Amazon, TikTok and more, it’s easy to see why so many people are absolutely obsessed with this makeup must-have.

Essence mascara has been on the best-sellers list for a couple of years now. It’s so popular, in fact, that a tube of mascara sells every 10 seconds, according to People.

The manufacturer recommends applying one coat for instant defined volume, and two to three coats for a bolder, more voluminous look. Lash Princess all-day wear mascara features a conic fiber brush to sculpt and coat every lash giving you definition and volume without globs or clumps.

The popular Lash Princess mascara retails for $3.99 at Amazon, and you can find it at other major retailers such as Target, CVS, Ulta Beauty and Walmart. The mascara is free of alcohol, parabens, oils and fragrances. Want to stock up on multiple tubes of mascara? Click here to purchase a three-pack of Lash Princess mascara and here for other budget-friendly, Amazon bestsellers in the beauty category including Neutrogena Fragrance Free Makeup Remove Face Wipes ($10.27), Elf Monochromatic Multi Stick ($5) and NYX Butter Gloss ($5).

Founded in 2001, Essence Cosmetics is a boutique brand “dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics.”

Want more Essence Cosmetics products? The Lash Princess family includes Sculpted Volume Mascara, False Lash Effect Waterproof Mascara and Princess Curl Mascara and Princess Volume Mascara. You can also find bundles at Amazon like this Lash Princess bundle ($8.99) and mascara and primer set ($9.89).

Besides mascara, Essence Cosmetics carries an array of eyeliners (pencils, liquid eyeliner and waterproof eyeliner), eyeshadow, highlighter, makeup brushes, brow gel, brow pencils, lipgloss and more.