YouTube and Goldenvoice have as soon as once more renewed their livestream and content material partnership settlement for the Coachella Valley Music and Arts pageant, placing an settlement that retains the mega two-weekend pageant on the Google-owned video platform by way of 2026.
First signed in 2011, the streaming partnership was renewed in 2018 by way of 2021 — the 2020 and 2021 variations of the pageant had been postponed attributable to COVID-19. Final yr, the 2 firms labored out an settlement to air the pageant’s post-pandemic return.
Apart from multichannel dwell streaming and on-demand video from performances, the partnership permits fan searching for Coachella merch, unique content material for YouTube Premium subscribers, dwell chat, and onsite activations with YouTube creators and artists.
YouTube’s international head of music Lyor Cohen known as the renewal “an absolute honor” and mentioned the partnership would “deliver the magic of Coachella to music followers,” whereas Goldenvoice president Paul Tollett mentioned the settlement “brings Coachella to everybody around the globe.”
Coachella is scheduled to happen April 14-16 and April 21-23.
